Innovation-Openness, Structured Chaos and Strategic Patience
An old but interesting Harvard Business Review article about how Google Inc keep innovation alive and jumping in their ecosystem. Indeed, Google has been considered as one of the most innovative companies which attracts the brightest talent. Unlike any other company Google innovative work culture is based on few core values and openness is one of them.
the company is quite open (there are scores of official and unofficial blogs accessible through the company’s website, for example), and non-insiders can find countless clues as to how the company approaches innovation.
Google ecosystem loves chaos, given the freedom to innovate as job description, it will certainly bring certain kind of disorderliness where everyone is floating ideas and sometime its hard to notice revolutionary projects. Needless to say such a chaotic system cultivates lot of creativity. Most importantly
Innovation need not be entirely chaotic, and it isn’t at Google. A key ingredient of innovation at the company is the extensive, aggressive use of data and testing to support ideas.
Google has also adopted a well defined practice of strategic patience which helps Google to achieve a market dominance.
With such a farsighted mission, the short-term profitability of a new offering doesn’t seem to matter as much to Google as it might to other businesses. The company’s managers are strategically patient.
2 Responses to “Innovation-Openness, Structured Chaos and Strategic Patience”
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Dear Entrepreneur, CXO of unknown start-up with uncertain business model, be grounded and humble. cheersFebruary 10, 2012 at 2:53 am -
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Innovation-Openness, Structured Chaos and Strategic Patience: An old but interesting Harvard Business Review art.. http://tinyurl.com/q7ee4f
Too bad that google doesn’t do bioinformatics