Migration of this blog from Jekyll to Statamic is now complete. To my surprise migration process was very smooth and quick (it took less than 5 hours). As part of migration I also ported design of existing Jekyll website to Statamic. In addition, actual content...
Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third edition of his widely appreciated and popular marketing technology landscapes. This version includes about 950 marketing technology companies into 43 categories across 6 major classes. These companies mainly provide software...
You may be wondering what can be common between web analytics annotation and application release. Before I answer that, it will be nice to understand what is annotation with respect to web analytics. Annotations or Notes Using annotations user can add shared or private notes...
Recently I wrote about a standard data layer for customer experience data. Extending our last discussion, in this post I am going to describe how you can use custom data attributes (data-*) and data layer for event tracking. As an example and to demonstrate use...
A very happy new year to all my readers. The excitement of making resolution in new year's week is practically irresistible. So here I am. This post is for myself more than anyone else. 2013 It feels like only yesterday when I wrote...