In simple words, a Google Tag Manager (GTM) container holds other tags. GTM container is also know as universal container tag or site-wide tag. A GTM container is managed via GTM dashboard and controls tag dependencies and tag firing order. On your web page, you...
Believe it or not, on average an US ecommerce website has between 15-20 marketing tags. Implementing and maintaining these many marketing tags on your website is often a cumbersome job. Google Tag Manager (GTM) is a great tool for marketer as well as developers. Like...
SeeWhy[1] a market leader in real-time behavioural marketing, has recently published an extensive and empirical research on ROI of 1-to-1 email remarketing programs. In nutshell, research suggests that an optimised and best-practice driven email remarketing programs can deliver significant incremental revenues (on averages 5....
