Landscape

Technology

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Marketing cloud: Buy, Curate or Build

Posted by

Abhishek Tiwari on June 26th, 2014

A lot have been said and written about growing competition between major marketing cloud vendors and how they are more different than similar. We can include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game of marketing cloud. With Oracle announcing unified...

Technology

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Marketing Technology Landscape 2014

Posted by

Abhishek Tiwari on January 8th, 2014

Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third edition of his widely appreciated and popular marketing technology landscapes. This version includes about 950 marketing technology companies into 43 categories across 6 major classes. These companies mainly provide software...