A set of tools, patterns, and platforms that digital organization needs to effectively accomplish their marketing goals.
Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in a digital world would be the marketing technologists. I am in complete agreement with Sirkin's observation. Scott Brinker called marketing technologist as Neo of the marketing matrix. HBR covered...
SeeWhy[1] a market leader in real-time behavioural marketing, has recently published an extensive and empirical research on ROI of 1-to-1 email remarketing programs. In nutshell, research suggests that an optimised and best-practice driven email remarketing programs can deliver significant incremental revenues (on averages 5....
After working with Adobe AEM and several other JCR backed content management systems in last few years I have realised that there are a lot of mis-conceptions about Adobe AEM. As matter of fact, brain washing is quite common these days when Adobe AEM is...
A recent report by Forrester Research on digital experience delivery platforms has named Adobe and Hybris as leading strong performers. Adobe was recognised for its web experience management suit which includes content management, digital assets management, targeting and personalisation capabilities. Hybris was acknowledged for the...
Term "marketing middleware" was recently pioneered by marketing technologist and blogger Scott Brinker (at least in context of marketing technology). Search for term "marketing middleware" on web leads to Scott Brinker's posts on Marketing Technology Landscape Supergraphic and Tag...
