Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested
[http://www.forbes.com/sites/avidan/2014/04/09/how-kimberly-clark-reshapes-its-marketing-to-fit-a-digital-world/]
that best marketer in a digital world would be the marketing technologists. I am
in complete agreement with Sirkin's observation. Scott Brinker called marketing
technologist...
SeeWhy[1] a market leader in real-time behavioural marketing, has recently
published [http://seewhy.com/download-report-2] an extensive and empirical
research on ROI of 1-to-1 email remarketing programs. In nutshell, research
suggests that an optimised and best-practice driven email remarketing programs
can deliver significant incremental...
After working with Adobe AEM and several other JCR backed content management
systems in last few years I have realised that there are a lot of
mis-conceptions about Adobe AEM. As matter of fact, brain washing is quite
common these days when Adobe AEM is...
A recent report by Forrester Research on digital experience delivery platforms
[http://www.forrester.com/The+Forrester+Wave+Digital+Experience+Delivery+Platforms+Q3+2014/fulltext/-/E-RES113643]
has named Adobe and Hybris as leading strong performers. Adobe was recognised
for its web experience management suit...
Term "marketing middleware" was recently pioneered by marketing technologist and
blogger Scott Brinker (at least in context of marketing technology). Search for
term "marketing middleware" on web leads to Scott Brinker's posts on Marketing
Technology Landscape Supergraphic
[http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/]
and Tag...