A set of tools, patterns, and platforms that digital organization needs to effectively accomplish their marketing goals.
A lot have been said and written about growing competition between major marketing cloud vendors and how they are more different than similar. We can include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game of marketing cloud. With Oracle announcing unified...
Anjali Yakkundi from Forester offers some interesting insights about current digital asset management (DAM) technologies in the market. Most of DAM vendors are either struggling to adopt new digital trends or unable to respond to new type of requirements. Poor Usability Surprisingly, usability remains biggest...
Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third edition of his widely appreciated and popular marketing technology landscapes. This version includes about 950 marketing technology companies into 43 categories across 6 major classes. These companies mainly provide software...
Recently I wrote about a standard data layer for customer experience data. Extending our last discussion, in this post I am going to describe how you can use custom data attributes (data-*) and data layer for event tracking. As an example and to demonstrate use...
After much deliberation, recently W3C Customer Experience Digital Data Community Group released version 1.0 of Customer Experience Digital Data Layer (CEDDL). This specification is designed to communicate customer experience digital data to analytics and reporting services. What is a data layer? A data layer...
