A lot have been said and written about growing competition between major
marketing cloud vendors and how they are more different than similar. We can
include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game
of marketing cloud. With Oracle announcing unified...
Anjali Yakkundi from Forester offers some interesting insights
[http://www.forrester.com/Market+Overview+Digital+Asset+Management+2014/fulltext/-/E-RES110121]
about current digital asset management (DAM) technologies in the market. Most of
DAM vendors are either struggling to adopt new digital trends or unable...
Two days back Scott Brinker [http://chiefmartec.com/] published Marketing
Technology Landscape for 2014
[http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/]
. This is the third edition of his widely appreciated and popular marketing
technology landscapes. This version includes about 950 marketing technology
companies into 43 categories...
Recently I wrote about
[http://abhishek-tiwari.com/post/standard-data-layer-for-customer-experience/] a
standard data layer for customer experience data. Extending our last discussion,
in this post I am going to describe how you can use custom data attributes (
data-*) and data layer for event tracking.
As an...
After much deliberation, recently W3C Customer Experience Digital Data
Community
Group [http://www.w3.org/community/custexpdata/] released version 1.0 of
Customer Experience Digital Data Layer (CEDDL)
[http://www.w3.org/2013/12/ceddl-201312.pdf]. This specification is designed to
communicate customer experience digital...