Hundreds of marketing technologies, thousands of tags - effective tag management requires more than just an enterprise tag management solution. In this post, I present you my 10 commandments for effective tag management. I think these 10 simple rules are quite obvious and useful for...
A recent white paper from Ghostery provides some interesting best practices for managing your site's marketing cloud. Following is a rundown of key take aways from the report including my own comments. Security * Audit all the tags and every pixel fired from your...
By default Google Tag Manager (GTM) provides several handy macros and lookup table macro is one of them. In GTM, by using lookup table macro you can reduce number of deployed tags as well as the number of rules you need to load the tags....
In simple words, a Google Tag Manager (GTM) container holds other tags. GTM container is also know as universal container tag or site-wide tag. A GTM container is managed via GTM dashboard and controls tag dependencies and tag firing order. On your web page, you...
Believe it or not, on average an US ecommerce website has between 15-20 marketing tags. Implementing and maintaining these many marketing tags on your website is often a cumbersome job. Google Tag Manager (GTM) is a great tool for marketer as well as developers. Like...
