Term "marketing middleware" was recently pioneered by marketing technologist and blogger Scott Brinker (at least in context of marketing technology). Search for term "marketing middleware" on web leads to Scott Brinker's posts on Marketing Technology Landscape Supergraphic and Tag...
Recently I wrote about a standard data layer for customer experience data. Extending our last discussion, in this post I am going to describe how you can use custom data attributes (data-*) and data layer for event tracking. As an example and to demonstrate use...
After much deliberation, recently W3C Customer Experience Digital Data Community Group released version 1.0 of Customer Experience Digital Data Layer (CEDDL). This specification is designed to communicate customer experience digital data to analytics and reporting services. What is a data layer? A data layer...
