Term "marketing middleware" was recently pioneered by marketing technologist and
blogger Scott Brinker (at least in context of marketing technology). Search for
term "marketing middleware" on web leads to Scott Brinker's posts on Marketing
Technology Landscape Supergraphic
[http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/]
and Tag...
Recently I wrote about
[http://abhishek-tiwari.com/post/standard-data-layer-for-customer-experience/] a
standard data layer for customer experience data. Extending our last discussion,
in this post I am going to describe how you can use custom data attributes (
data-*) and data layer for event tracking.
As an...
After much deliberation, recently W3C Customer Experience Digital Data
Community
Group [http://www.w3.org/community/custexpdata/] released version 1.0 of
Customer Experience Digital Data Layer (CEDDL)
[http://www.w3.org/2013/12/ceddl-201312.pdf]. This specification is designed to
communicate customer experience digital...