The evolution of your technology architecture should depend on the size, culture, and skill set of your engineering organization. In fact, they should coevolve. There are no hard-and-fast rules to figure out interdependency between technology architecture and engineering organization but below is what I think...
Term "marketing middleware" was recently pioneered by marketing technologist and blogger Scott Brinker (at least in context of marketing technology). Search for term "marketing middleware" on web leads to Scott Brinker's posts on Marketing Technology Landscape Supergraphic and Tag...
A lot have been said and written about growing competition between major marketing cloud vendors and how they are more different than similar. We can include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game of marketing cloud. With Oracle announcing unified...
Anjali Yakkundi from Forester offers some interesting insights about current digital asset management (DAM) technologies in the market. Most of DAM vendors are either struggling to adopt new digital trends or unable to respond to new type of requirements. Poor Usability Surprisingly, usability remains biggest...
Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third edition of his widely appreciated and popular marketing technology landscapes. This version includes about 950 marketing technology companies into 43 categories across 6 major classes. These companies mainly provide software...
