The evolution of your technology architecture should depend on the size,
culture, and skill set of your engineering organization. In fact, they should
coevolve. There are no hard-and-fast rules to figure out interdependency between
technology architecture and engineering organization but below is what I think...
Term "marketing middleware" was recently pioneered by marketing technologist and
blogger Scott Brinker (at least in context of marketing technology). Search for
term "marketing middleware" on web leads to Scott Brinker's posts on Marketing
Technology Landscape Supergraphic
[http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/]
and Tag...
A lot have been said and written about growing competition between major
marketing cloud vendors and how they are more different than similar. We can
include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game
of marketing cloud. With Oracle announcing unified...
Anjali Yakkundi from Forester offers some interesting insights
[http://www.forrester.com/Market+Overview+Digital+Asset+Management+2014/fulltext/-/E-RES110121]
about current digital asset management (DAM) technologies in the market. Most of
DAM vendors are either struggling to adopt new digital trends or unable...
Two days back Scott Brinker [http://chiefmartec.com/] published Marketing
Technology Landscape for 2014
[http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/]
. This is the third edition of his widely appreciated and popular marketing
technology landscapes. This version includes about 950 marketing technology
companies into 43 categories...