You may be wondering what can be common between web analytics annotation and application release. Before I answer that, it will be nice to understand what is annotation with respect to web analytics. Annotations or Notes Using annotations user can add shared or private notes...
Recently I wrote about a standard data layer for customer experience data. Extending our last discussion, in this post I am going to describe how you can use custom data attributes (data-*) and data layer for event tracking. As an example and to demonstrate use...
After much deliberation, recently W3C Customer Experience Digital Data Community Group released version 1.0 of Customer Experience Digital Data Layer (CEDDL). This specification is designed to communicate customer experience digital data to analytics and reporting services. What is a data layer? A data layer...
