Why software engineers will be best marketing technologist in a digital world
Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in …
Unreasonable Effectiveness of Email Remarketing
SeeWhy1 a market leader in real-time behavioural marketing, has recently published an extensive and …
Adobe AEM: Good, Bad and Ugly
After working with Adobe AEM and several other JCR backed content management systems in last few …
Digital Experience Delivery Platforms
A recent report by Forrester Research on digital experience delivery platforms has named Adobe and …
Marketing Middleware and Data Layer
Term “marketing middleware” was recently pioneered by marketing technologist and blogger …
Marketing cloud: Buy, Curate or Build
A lot have been said and written about growing competition between major marketing cloud vendors and …
Why are current DAM offerings so uninspiring?
Anjali Yakkundi from Forester offers some interesting insights about current digital asset …
Marketing Technology Landscape 2014
Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third …
Event Tracking with Data Layer and Data Attributes
Recently I wrote about a standard data layer for customer experience data. Extending our last …