Privacy-Preserving Multi-Touch Attribution at TikTok
Multi-touch attribution is considered as holy grail in advertising industry. As advertisers are …
Distributed Aggregation Protocol (DAP) Primer
In last post we covered, Privacy Preserving Measurement (PPM) and discussed how Distributed …
Privacy Preserving Measurement
In 1982, Andrew Yao proposed the Millionaire Problem which discusses how two millionaires can learn …