
The 10 Commandments of Tag Management
Hundreds of marketing technologies, thousands of tags - effective tag management requires more than …

Tag management: Focus on SSL- Security, Structure and Latency
A recent white paper from Ghostery provides some interesting best practices for managing your …

Google Tag Manager: Lookup table and DRY Principle
By default Google Tag Manager (GTM) provides several handy macros and lookup table macro is one of …

Google Tag Manager: How it works
In simple words, a Google Tag Manager (GTM) container holds other tags. GTM container is also know …

Google Tag Manager: Ecommerce Integration
Believe it or not, on average an US ecommerce website has between 15-20 marketing tags. Implementing …

Marketing Middleware and Data Layer
Term “marketing middleware” was recently pioneered by marketing technologist and blogger …

Event Tracking with Data Layer and Data Attributes
Recently I wrote about a standard data layer for customer experience data. Extending our last …

A Standard Data Layer for Customer Experience Data
After much deliberation, recently W3C Customer Experience Digital Data Community Group released …