If you are working with an e-commerce website, 5 to 10 e-commerce conversion pixels are quite common these days. Ad conversion pixels, affiliate conversion pixels, web analytics conversion pixels are most common type of tags typically deployed on an e-commerce website. Most of conversion pixels...
A recent Google report highlights poor viewability of digital ads and offers some interesting statistics around various viewability factors. Report suggests that about fifty percent of ad impressions are never seen which means basically fifty percent of display spending are just wasted. Issues around ad...
Recently I discovered Looker, a relatively new Business Intelligence (BI) platform which utilises a YAML based modeling language LookML. LookML is core engine of Looker. LookML offers a very powerful, highly expressive yet lightweight modeling layer. LookML combines data modelling with on-demand data transformations, and...
Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in a digital world would be the marketing technologists. I am in complete agreement with Sirkin's observation. Scott Brinker called marketing technologist as Neo of the marketing matrix. HBR covered...
Sometime you want to generate UUID for visitors on your web property and set UUID as cookie. I want to show how easy it is to set your own visitor UUID cookie using Google Tag Manager(GTM). Once visitor UUID cookie is set you can...